Marcia's Blog

Insights Too Valuable Not to Share

Last week, HomeFree-USA held the 13th Annual Reaching Millions Leadership Conference in Philadelphia. The theme was “Trends to Transform Your Business; New Ideas to Expedite Your Growth.”

If you were able to join us last week, I urge you to put the knowledge you learned into practice as soon as possible to propel you and your organization to even greater success. If you weren’t able to join us this year, here are some key takeaways that our speakers shared.

Dr. Randal Pinkett, co-founder of BCT Partners, explained why it’s important that we cultivate three mindsets in order to experience success.

  • An entrepreneur’s mindset allows us to be resourceful, creative and resilient.
  • An innovator’s mindset teaches us that failure is a launchpad to success.
  • A global citizens mindset reminds us that we must embrace diversity and inclusiveness and look to learn from others who are not like us.

Rev. Dr. Frederick D. Haynes III, senior pastor of Friendship-West Baptist Church in Dallas, spoke with us about how non-profit organizations can continue to make a difference during tough financial times. One key to weathering economic storms: Partnerships! With the right partners we are all able to do more with less. 

Eric Almquist, a partner with Bain & Company, shared some of his research with us about values that keep customers coming back. In order for us to be successful, we must understand what particular qualities our clients value most. Then we must make sure we deliver. Equally important is our ability to communicate our values to our customers so that they know we can meet their needs.

Angela Talton, the chief diversity officer for Nielsen, shared some statistics about millennials and the future of U.S. homeownership that we all should be paying attention to. Millennials are the most diverse population the United States has ever seen. If we’re going to reach younger consumers and increase the number of homeowners in this country, we have to understand what millennials value and make sure our industry mirrors their diverse makeup.

Speaking of millennials, we had an informative panel that highlighted the future of our industry, focusing on those in the mortgage industry who are under 40. Our panelists shared that if we want to attract more young people to careers in our industry, we should be clear about our organizations’ values and show that we have millennials in leadership positions.

During the conference we also talked a lot about innovative ways to increase homeownership. Some of the key takeaways were using technology to touch more customers in more cost effective ways, improving our marketing and messaging skills so potential homebuyers know that we are here to help them, and increasing the diversity in our workplaces. As we learned from a panel on women leaders in the mortgage industry: We must not only talk the talk, but we must walk the walk.

The more we know, the better we do. I came away knowing more after last week’s conference, and I’m excited to continue to share what I learn so we can make an even greater difference in the lives of homebuyers and homeowners for years to come.